Tama OS — media resources
Everything a journalist needs, on one page. For interviews, additional materials, or fact-checking: press@ (domain pending launch).
Boilerplate
Tama OS is the operating system for laundry pickup & delivery businesses — booking, dispatch, driver and customer apps, payments, and a staff of named AI employees — built inside Tama Laundry, Honolulu's #1-ranked laundry service, by the founder who still drives its routes. The platform is free until operators are earning, with every feature available at every tier. Tama OS LLC is headquartered in Honolulu, Hawai‘i.
Fast facts
- Founded by Brian "Tama" Hofer, who started Tama Laundry with a phone and a Honda Civic
- $1.25M+ in lifetime revenue processed on the platform; #1 Yelp-ranked laundry delivery in Honolulu
- Pricing: free tier ($0/mo + 6% of sales) through Empire ($799/mo + 1%); every feature at every tier
- AI staff: Kalia (receptionist), Kai (dispatcher), Maya (marketing), Ivy (B2B sales), Pulse (retention), Rex (collections)
- Consumer app: Folded — a universal laundry app where each operator's customers see that operator's brand
- Tama Laundry donates laundry services weekly to unhoused community members in Honolulu
Story angles
- The anti-VC playbook: a bootstrapped Hawaii operator open-sourcing his own back office against a $140M-funded incumbent
- AI as staff, not features: a solo founder running multi-van logistics with six named AI employees
- The empowerment economy: software priced at $0 until the user earns — designed to create business owners, not extract from them
- Dignity by the pound: the laundry company that washes for unhoused neighbors every week
Founder bio (short)
Brian "Tama" Hofer is the founder of Tama Laundry and Tama OS. He started Honolulu's #1-ranked laundry pickup & delivery service in 2022 with a phone and a car, built its software himself between routes, and now licenses that platform to laundry operators nationwide. He still drives.
Brand notes
Wordmark set in Gugi; body in Inter. Primary color: Tama Blue. Logo files, founder photos, and product screenshots available on request until the full asset bundle ships at launch. Please don't recreate the logo from this page.