Every feature at every tier. Tiers change exactly one thing: the platform’s share of your sales. As you grow, you upgrade to keep more.
After the trial you land on Hustler at $0/mo. Nobody ever hits a paywall.
The full platform, free forever. Look like a company on day one. Power-ups à la carte.
Start freeBeats Hustler math past ~$10K/mo. Includes Kalia, your AI receptionist, free + launch concierge.
Join early accessMulti-van operations. Includes Kalia, Pulse & Rex free — reception, retention, collections ($77/mo value).
Join early accessFree migration. Entire AI staff + Maya Local included ($275/mo value).
Talk migrationEvery tier gets everything. Card processing passes through at standard Stripe rates. Platform fees collected automatically via Stripe Connect — if you make nothing, you owe nothing.
Which power-ups would you run?
Higher tiers include power-ups free — the calculator accounts for it. Crossover points without add-ons: Operator beats Hustler at ~$10K/mo · Scale at ~$20K/mo · Empire at ~$30K/mo.
Every platform feature is at every tier — that never changes. Higher tiers also bundle AI staff free, so upgrading buys you margin and headcount.
| Hustler $0 + 6% | Operator $299 + 3% | Scale $499 + 2% | Empire $799 + 1% | |
|---|---|---|---|---|
| Full platform (booking, dispatch, driver + customer apps, billing, website + editor, white-label) | ✓ | ✓ | ✓ | ✓ |
| Gift cards, referrals, in-app shop, order protection | ✓ | ✓ | ✓ | ✓ |
| Kalia — receptionist ($19/mo) | add-on | included | included | included |
| Pulse — retention manager ($29/mo) | add-on | add-on | included | included |
| Rex — collections agent ($29/mo) | add-on | add-on | included | included |
| Ivy — sales rep (B2B) ($49/mo) | add-on | add-on | add-on | included |
| Maya — marketing manager (Maya Local starter, $149/mo) | add-on | add-on | add-on | included |
| Included power-up value | — | $19/mo | $77/mo | $275/mo |
| Launch concierge ($299) | add-on | included | included | included |
| Migration concierge | free in trial | free in trial | free in trial | free in trial |
Total monthly cost (subscription + platform fee) as your revenue grows. Where the lines cross is where upgrading starts paying you.
The platform is complete without these. Every power-up follows the same rule as the tiers: add it when it would make you money, drop it when it wouldn’t. No bundles, no contracts.
Hire AI staff · meet the team →
~$19/mo incl. a real local business number. Answers every call 24/7, books pickups against your live windows, checks order status, texts confirmations. Full transcripts in your dashboard.
$149–499/mo (“Maya Local”). Three levels: $149 Google Business Profile + review engine + listing consistency · $299 adds local pages written from your real zones, prices, and turnaround · $499 adds B2B landing pages, photo pipeline, and competitor visibility tracking. Every level includes the monthly AI-visibility report: which searches cite you, and who’s beating you.
$49/mo. Finds the salons, gyms, barbershops, clinics, and Airbnb hosts in your zones, builds the outreach list, drafts the pitch, and tracks responses — so every route gets its commercial anchor.
$29/mo. Watches for customers going quiet, sends the right win-back at the right moment, and flags your at-risk members before they cancel instead of after.
$29/mo. Chases unpaid B2B invoices and failed card payments with polite persistence so you don’t have to have that conversation. Pays for itself with one recovered invoice.
Revenue add-ons (these pay you)
Offer customers per-order garment protection at checkout ($0.99 basic / $2.99 premium). You set it, customers opt in, the margin is yours — a revenue line, not a cost line.
Sell detergent, bags, hampers, and supplies through your own branded storefront with its own checkout. Included free — your products, your margin.
Native gift cards and a give-$10-get-$10 referral engine, included free. Your customers become the sales team.
Services
Free during trial. We move your customers, plans, and history from Cents, CleanCloud, or any CSV. You don’t touch a spreadsheet.
$299 one-time (free for founding operators). We set up your zones, windows, pricing, site, and phone with you on a call — operating on day one, configured like Honolulu runs.
$499 one-time. The included editor covers most operators. Want a fully custom look on top of your booking site? We design it once; you own it.
Don’t take our word that they pay for themselves — slide your own numbers.
Missed calls per week: 8
Average order value: $45
Assumes half of answered calls become bookings — conservative for someone calling a laundry service on purpose.
Orders per month: 120
Customers who opt in: 30%
Blended $1.99 average between basic ($0.99) and premium ($2.99) protection. The margin is yours.
Included at every tier, even free. Here’s exactly what your customers and drivers see.
Every operator launches inside Folded, our universal laundry app (live in both stores). Your customer enters their address, Folded finds you — and from that moment it’s your logo, your colors, your brand on every screen. Booking, live driver tracking, memberships, tips, reorders. Your zone, your customers: no competitor picker unless territories genuinely overlap.
Your drivers get the full route tool inside the Folded Driver app: stops in order, navigation, gate codes and location notes, proof photos at pickup and delivery, shift schedules — themed to your brand. Your fleet runs under your flag from day one.
When your brand’s ready for its own name in the store: we build and submit a dedicated app under your own developer account — your listing, your icon, your reviews. $300 one-time setup + $49/mo maintenance (we handle certificates, rebuilds, store reviews, and updates) + your $99/yr Apple developer fee ($25 one-time on Google). Same app, full feature parity with Folded forever — what you’re buying is brand real estate, not features. Rolling out to founding operators first.
Live on day one at your free address, then point your own domain at no charge. The editor gives you real control: your brand, your photos (straight from your routes), your copy — and add unlimited pages: About, Commercial, neighborhood pages, even a blog. Every block has a “✍️ Write it for me” button where Maya drafts from your real prices, zones, and hours — you approve. You can’t break the booking flow, the mobile layout, or the SEO plumbing; those are guaranteed underneath everything you build.
Bring a domain you already own (free to connect), or we’ll register your brand’s domain for you at cost during onboarding. Either way it’s your brand customers see and Google indexes — your site builds your equity, not ours.
The site and editor are free forever. If you want the site to work for you — Business Profile posts, review responses, local pages written from your real operating data — that’s Maya Local, $149–499/mo above.
Yes. $0/month, no time limit. The platform takes 6% of sales — zero sales, zero owed. Card processing passes through at standard Stripe rates.
You land on Hustler automatically — no card required to keep operating, no feature loss. Upgrade whenever the math favors it.
No. Every tier gets every feature, including white-label apps. Tiers only change the platform percentage.
Because it aligns us. Module pricing means the software company wins whether you do or not. We only do well when you're earning — that's the whole philosophy.
Through Folded, our universal laundry app — live in both stores now. Your customer's address resolves to your business, and the experience is your brand from the first screen. Included at every tier, even free. When you want your own name in the App Store, the dedicated-listing upgrade is $300 setup + $49/mo maintenance, plus your own $99/yr Apple developer account — we do all the work, you own the account and the app.
No. The templated booking site and editor are included at every tier, and connecting your own domain is free. Optional paid extras: one-time custom design ($499) and Maya Local if you want the local-SEO side run for you.
Yes — monthly, no contracts. The platform is fully functional without any of them.